Gamification, More Important Now Than Ever.

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6 min readJun 3, 2020

We are seeing the liberalization of online identity

It is the adaptation of technology that what was originally a video gaming online presence. Now with innovation, it can be applied to all of your online activities, enhancing the consumer experience through loyalty and safety.

Gamification can create long term engagement with a product or service as it creates motivation and participation from the user. Gamification drives engagement between the user and the product and services the company provides by involving elements of game play such as user profiles or avatars, points scoring and rewards, and competitions with others.

We are part of a mission to deliver a critical product at a critical time. Online identity protection, control, and representation is part of a process that is becoming essential and we are approaching it at warp speed.

To use an economic comparison, there is supply and demand, and the market decides. We have huge demand for a solution to online identity challenges, and maintenance of your digital ID.

I’ll use an historical example. In 1873 Anna Eliot Ticknor founded the Society to Encourage Studies at Home. She was reacting to an imminent threat that was lack of education for women. So she came up with a solution. Women could become educated from home despite obstacles to education.

KABN is facilitating learning solutions, as an example, in a way that addresses a new problem. Online learning and e-gaming are impacted by threats preventing safety and utility.

KABN NA is emerging as a force in digital identification.

Gamification can create long term engagement with a product or service as it creates motivation and participation from the user.

Adoption and the relevance of gamification is rapidly increasing in this pandemic, and these are (already outdated) yet relevant trendline statistics.

According to Review42:

95% of employees enjoy using gaming-inspired elements in their work.

•By 2020, the education gamification market is estimated to reach $1.5 billion.

•Gamification participants score 14% higher skill-based assessments.

•The gamification market was estimated to be worth $5.5 billion in 2018.

72% of employees claim gamification inspires them to work harder.

  • Using gamification may increase newly registered business users by 600%.

“90% of employees feel more productive when using gamification.”


1.) On May 20, 2020, KABN Systems NA announced:

Torino Power Solutions Announces Closing of First Tranche of RTO Financing by KABN Systems North America Inc. and Satisfaction of Financing Condition for CSE Listing.

Source: News File Corp

2.) Marqeta raises USD $150MM, valuing the firm at USD $4.3 BB.

Marqeta is a rapidly growing digital economy card processor. They run back-end support for facilitating modern cards. Their platform allows for instantly issuance and processing of cards with more control, flexibility, and scale.

This month’s raise is up from a valuation of USD ~$2 BB a year ago. This deal is backed by VISA, Goldman Sachs, 83North, Granite Ventures, and ICONIQ.

In the release, they state:

“The global modern card issuing market is known for being a multi-trillion dollar industry … Digital banks, tech companies, and new commerce players have been relying on physical, virtual, and tokenized card products for a wide range of use”

Source: Pulse

3.) AiDA launches a Nunify partnership.

AiDA is a leading global online event technology company and Nunify is their platform to host multi-dimensional virtual events with multi-language support.

This leverages Nunify’s enterprise-grade security, ISO 27001 & GDPR compliant system for payment systems. The emphasis is on enriching engagement tools through gamification.

“The event industry is on the brink of a digital boom similar to what happened in retail, travel & hospitality, payments, and social.”

Source: DQ Channels

© 2020 Thomas Kennedy. All rights reserved. See Disclosure Statement


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